Software for People

Fundamentals, Trends and Best Practices

Alexander Maedche / Achim Botzenhardt / Ludwig Neer (Eds.)


The Book

The highly competitive and globalized software market is creating pressure on software companies. Given the current boundary conditions, it is critical to continuously increase time-to-market and reduce development costs. In parallel, driven by private life experiences with mobile computing devices, the World Wide Web and software-based services, peoples’ general expectations with regards to software are growing. They expect software that is simple and joyful to use. In the light of the changes that have taken place in recent years, software companies need to fundamentally reconsider the way they develop and deliver software to their customers. This book introduces fundamentals, trends and best practices in the software industry from a threefold perspective which equally takes into account design, management, and development of software. It demonstrates how cross-functional integration can be leveraged by software companies to successfully build software for people. Professionals from business and academia give an overview on state-of-the-art knowledge and report on key insights from their real-life experience. They provide guidance and hands-on recommendation on how to create winning products. This combined perspective fosters the transfer of knowledge between research and practice and offers a high practical value for both sides. The book targets both, practitioners and academics looking for successfully building software in the future. It is directed at Managing Directors of software companies, Software Project Managers, Product Managers and Designers, Software Developers as well as academics and students in the area of Software and Information Systems Engineering, Human Computer Interaction (HCI), and Innovation Management.

Press Release

Symposium "Software for People" at the University of Mannheim
Human-centered Design of Software
Presentations by experts from academia and business

Print version (PDF)

Today's software should be simple and intuitive to use. This requirement is becoming increasingly important for people, not only in private life, but also in business life. For example, companies can increase efficiency and effectivity of their employees by eliminating the need to study comprehensive manuals or dedicated trainings to be able to use business software. Instead, employees should be able to start their work immediately, thanks to simple and easy handling of the software. How to design human-centered software is the key topic of the symposium "Software for People" on October 19th, held at the University of Mannheim. The symposium is organized by the Institute for Enterprise Systems (InES), an interdisciplinary research institute for Enterprise Systems at the University of Mannheim.

Professionals from academia and business will give an overview on requirements that should be fulfilled by "Software for People". Prof. Dr. Dieter Wallach, founder of Ergosign GmbH and Professor for Human-Computer Interaction at the University of Applied Sciences Kaiserslautern, deals with user-centered design and illustrates how software should be designed, to be simple and intuitive to use by people. Prof. Dr. Sjaak Brinkkemper (University of Utrecht) provides a more business-centric analysis from the perspective of product management. Prof. Dr. Armin Heinzl (Institute for Enterprise Systems and Chair of Information Systems I, University of Mannheim) and Dr. Tobias Hildenbrand, SAP AG, demonstrate new concepts in the area of conflict between efficiency and innovation in lean development processes. Further practical experiences are provided by the CAS Software AG, a medium-sized enterprise in the Rhine-Neckar Area, and the Deutsche Telekom AG.

The symposium will be held in the context of the Federal Ministry of Economics and Technology sponsored study "Usability in Germany" and the associated funding priority "Einfach intuitiv - Usability für den Mittelstand". Prof. Dr. Alexander Mädche (Institute for Enterprise Systems and Chair of Information Systems IV, University Mannheim) and Prof. Dr. Michael Woywode (Institute for SME and Chair of SME and Entrepreneurship, University of Mannheim) will present the results of this study.

As part of the symposium the book "Software for People" will be officially presented. It contains current best practices from industry as well as key scientific foundations in this domain. It demonstrates how to achieve the right balance between an innovative product design, effective and efficient software development processes and a holistic product management approach.


Symposium "Software for People" am 19. Oktober an der Universität Mannheim
Thema: menschzentrierte Gestaltung von Software
Vorträge von Experten aus Wissenschaft und Wirtschaft

Druckversion (PDF)

Einfach und intuitiv soll Software heute zu bedienen sein - nicht nur im Privatleben, sondern auch in den Unternehmen setzt sich diese Anforderung bei den Anwendern immer mehr durch. Unternehmen können zum Beispiel ihre Produktivität steigern, wenn Mitarbeiter sich nicht erst mit Schulungen und dicken Handbüchern in die Anwendungssoftware einarbeiten müssen, sondern diese schnell und einfach bedienen können. Wie menschzentrierte Software gestaltet werden kann, ist Thema des Symposiums "Software for People", das am 19. Oktober an der Universität Mannheim stattfindet. Veranstaltet wird die Tagung vom Institut für Enterprise Systems (InES), einer interdisziplinären Forschungseinrichtung der Universität.

Vortragende aus Wissenschaft und Praxis beschäftigen sich mit der Frage, welche Anforderungen "Software für Menschen" erfüllen muss. Prof. Dr. Dieter Wallach, Gründer der Ergosign GmbH und Professor für Human-Computer Interaction an der FH Kaiserslautern, beschäftigt sich mit benutzerzentriertem Design und stellt vor, wie Software gestaltet werden kann, damit sie leicht für den Menschen bedienbar ist. Eine betriebswirtschaftliche Betrachtung aus der Sicht des Produktmanagements liefert Prof. Dr. Sjaak Brinkkemper von der Universität Utrecht. Prof. Dr. Armin Heinzl von der Universität Mannheim (Institut für Enterprise Systems und Lehrstuhl für Wirtschaftsinformatik I) und Dr. Tobias Hildenbrandt, SAP AG, stellen neue Konzepte für das Spannungsfeld zwischen Effizienz und Innovation in schlanken Entwicklungsprozessen vor. Weitere Erfahrungen aus der Praxis liefern die CAS Software AG, ein mittelständisches Unternehmen aus der Region, und die Deutsche Telekom AG.

Das Symposium wird im Kontext der vom Bundesministerium für Wirtschaft und Technologie geförderten Studie "Usability in Germany" sowie dem zugehörigen Förderschwerpunkt "Einfach intuitiv - Usability für den Mittelstand" durchgeführt. Prof. Dr. Alexander Mädche (Institut für Enterprise Systems und Lehrstuhl für Wirtschaftsinformatik IV, Universität Mannheim) und Prof. Dr. Michael Woywode (Institut für Mittelstandsforschung und Lehrstuhl für Mittelstandsforschung und Entrepreneurship, Universität Mannheim) stellen die Ergebnisse der Studie vor.

Im Rahmen des Symposiums wird auch das gleichnamige Buch "Software for People", welches kürzlich erschienen ist, offiziell vorgestellt. Das Buch enthält aktuelle praxisrelevante und wissenschaftlich fundierte Erkenntnisse und zeigt Wege zur richtigen Balance zwischen innovativem Produktdesign, effektiven und effizienten Softwareentwicklungsprozessen und einem ganzheitlichen Produktmanagement vor.

The Editors

Prof. Dr. Alexander Maedche is Full Professor and Chairperson of the Chair of Information Systems IV - Enterprise Systems (ERIS) at the Business School and managing director of the Institute of Enterprise Systems (InES), both at the University of Mannheim. He studied business engineering and received his PhD (Dr. rer. pol.) from the University of Karlsruhe. After finishing his PhD, he worked 3 years at the Research Center for Computer Science (FZI) at the University of Karlsruhe as head of a research group for knowledge-based systems. In the time frame of 2003-2009 he operated in the industry in various management positions. One important focus of his current work is researching software development processes with specific emphasis on product management and product design.
Achim Botzenhardt is Research Associate and PhD Student at the Chair of Information Systems IV - Enterprise Systems (ERIS) at the University of Mannheim. He studied Business Informatics at the University of Mannheim with specialization in international management, marketing, and e-commerce. His specific research interest is cross-functional integration of product management and product design in software development.
Ludwig Neer is software enthusiast and was born in Budapest. He studied business engineering with specialization in computer science in Karlsruhe and already operated as an entrepreneur from the second semester on. In 1986 he co-founded with Martin Hubschneider the CAS-Software AG. For the success of the company he retired his academic studies. Today Ludwig Neer is Head of Research and Technology of the CAS Software AG, which employs more than 220 employees.